1. New Business Development

• Identify and acquire new wholesale partners across target segments including:
  • Hotels
  • Restaurants
  • Corporate offices
  • Co-working spaces
  • Commissaries
  • Provincial cafés
  • Other commercial food service channels
    
• Conduct prospecting activities including cold calls, emails, and on-site visits.
• Build and maintain a strong pipeline of qualified leads.

2. Sales Presentation & Client Engagement

• Conduct coffee presentations, tastings, and product demonstrations for potential clients.
• Understand client needs and recommend appropriate coffee programs and solutions.
• Build strong relationships with key decision-makers such as owners, purchasing managers, and operations heads.

3. Sales Pipeline Management

• Manage the full sales cycle from lead generation to contract closing.
• Maintain an organized and updated pipeline of prospects.
• Track activities, deals, and opportunities in the company CRM system.

4. Proposal Preparation & Deal Closure

• Prepare commercial proposals including pricing, volume commitments, and supply agreements.
• Negotiate contract terms and close new wholesale partnerships.
• Ensure proper documentation and approval of agreements.

5. Account Handover & Onboarding Coordination

• Coordinate with the account management team for onboarding of newly acquired clients.
• Ensure smooth transition from sales acquisition to operational servicing.

6. Sales Reporting & Market Insights

• Submit weekly pipeline and sales progress reports to the Wholesale Manager.
• Provide market insights, competitor activity, and potential channel opportunities.
• Contribute ideas for expanding the wholesale channel.