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Hiring: Product Marketing Associate/Specialist: Coffee
The Product Marketing Associate/Specialist: Coffee role in Yardstick supports the development and execution of go-to-market strategies for coffee products, including beans and capsules. The role manages product positioning, lifecycle, and promotions, creates compelling marketing content, and collaborates with roasting, sales, and retail teams to drive product success.
Department: Marketing
Work Location: Makati
Responsibilities:
- Work closely with our roasting team and head baristas to develop and execute go-to-market strategies for new coffee products, ensuring successful product launches.This includes but not limited to our coffee beans and coffee capsules.
- Ensure timeline launch of coffee products across all relevant channels
- Define product positioning, messaging, and value propositions based on customer insights and competitive analysis.
- Collaborate with the roasting team to ensure alignment of coffee information across all stakeholders, internally and externally
- Manage product lifecycles, including packaging, pricing strategies, and product optimization.
- Create compelling marketing content, including product descriptions, promotional materials, and digital campaigns.
- Lead initiatives for online and offline promotions, working with retail and e-commerce partners to drive sales.
- Analyze market trends, customer feedback, and competitor activities to inform marketing strategies and product development.
- Partner with the sales team to develop training materials and sales tools that support product knowledge and promotion.
- Monitor and report on product performance metrics, optimizing campaigns and product offerings as necessary.
Ideal Candidates:
- At least 3 years in specialty coffee with a role focused on coffee, roasting or brewing or teaching
- A deep understanding of coffee industry trends and customer preference
- Able to communicate effectively with external stakeholders and internal departments
Interested candidates, please send and email with your Cover Letter and CV to people[at]yardstickcoffee.com.