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Hiring: Product Marketing Associate/Specialist: Coffee

We are looking for a Product Marketing Associate/Specialist: Coffee to join our marketing team. This is an exciting new roles to focus solely on our coffee program across all channels. You will be working across teams to launch, drive adoption and brand love, and gather feedback across for the coffees that we roast.

Department: Marketing

Work Location: Makati

Responsibilities:

  • Work closely with our roasting team and head baristas to develop and execute go-to-market strategies for new coffee products, ensuring successful product launches.This includes but not limited to our coffee beans and coffee capsules.
  • Ensure timeline launch of coffee products across all relevant channels
  • Define product positioning, messaging, and value propositions based on customer insights and competitive analysis.
  • Collaborate with the roasting team to ensure alignment of coffee information across all stakeholders, internally and externally 
  • Manage product lifecycles, including packaging, pricing strategies, and product optimization.
  • Create compelling marketing content, including product descriptions, promotional materials, and digital campaigns.
  • Lead initiatives for online and offline promotions, working with retail and e-commerce partners to drive sales.
  • Analyze market trends, customer feedback, and competitor activities to inform marketing strategies and product development.
  • Partner with the sales team to develop training materials and sales tools that support product knowledge and promotion.
  • Monitor and report on product performance metrics, optimizing campaigns and product offerings as necessary.

Ideal Candidates:

  • ​​At least 3 years in specialty coffee with a role focused on coffee, roasting or brewing or teaching
  • A deep understanding of coffee industry trends and customer preference
  • Able to communicate effectively with external stakeholders and internal departments

Interested candidates, please send and email with your Cover Letter and CV to people[at]yardstickcoffee.com.