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Hiring: Product Marketing Associate/Specialist: Commercial & Domestic Equipment
The Product Marketing Associate/Specialist for Commercial and Domestic Equipment role in Yardstick drives lead generation and brand growth through targeted campaigns, optimized messaging, and product positioning. The role collaborates with internal teams and external partners to enhance sales initiatives, manage product lifecycle strategies, and build customer feedback loops to inform market trends and opportunities.
Department: Marketing
Work Location: San Juan/Makati
Responsibilities:
- Generate leads for our brand portfolio using physical and digital channels
- Optimise messaging, positioning, pricing to support the sales initiatives of other departments
- Develop, plan and lead campaigns across product lifecycle, brand maturity and awareness
- Liaise with internal departments, external partners and collaborators to ensure all brands are well represented
- Work closely with E-commerce Manager, Domestic Sales Lead, Commercial Sales Lead to gather feedback on product movement and customer feedback.
- Develop a feedback loops with existing customers to understand preferences, trends and new problems-to-solve.
Ideal Candidates:
- Experience with Specialty Coffee or equipment is a plus.
- A deep understanding of coffee industry trends and customer preference
- Able to communicate effectively with external stakeholders and internal departments
- Able to communicate effectively with external stakeholders and internal departments
Interested candidates, please send and email with your Cover Letter and CV to people[at]yardstickcoffee.com.