We’re looking for a digitally driven, growth-oriented Digital Marketing Specialist to lead email, social, and e-commerce marketing across Yardstick Coffee and Standard Supply Studios. This person will plan and execute campaigns end-to-end, support both B2C and B2B initiatives, and work closely with the E-commerce and Marketing teams to drive sales, subscriptions, and new customer acquisition.

You’ll thrive here if you’re organized, creative, data-aware, and comfortable using AI tools to work smarter.

Job Responsibilities:

• E-Commerce & Growth Marketing
  • Drive sales, subscriptions, and new user acquisition for YardstickCoffee.com through social media, EDM, website updates, and other digital channels.
  • Work closely with the E-commerce Lead to define monthly and quarterly sales and acquisition goals.
  • Improve content, customer targeting, and messaging to increase conversion and engagement.
  • Perform A/B tests and experiments to understand what improves funnel activity (ads, landing pages, emails, creative, etc.).
  • Take full ownership of campaign performance—analyzing opportunities, implementing optimizations, and iterating rapidly.
  • Ideate and test campaign tactics such as landing page variations, creative directions, ad copy, bid strategies, and campaign types.
  • Create replicable marketing workflows, processes, and playbooks to increase efficiency and reduce rework.
  • Develop and maintain dashboards and reports that track growth metrics, including traffic, conversions, CAC, subscription data, and LTV.
  • Communicate strategies, insights, and progress to internal and external stakeholders.
    
    
• Email Marketing (EDM)
  • Own end-to-end EDM execution using Klaviyo: planning → segmentation → copywriting → layout → scheduling → reporting.
  • Manage customer segmentation and list hygiene to ensure strong deliverability and relevant messaging across all audiences.
  • Build automated flows (welcome, abandon cart, post-purchase, winback, equipment flows).
  • Coordinate with Retail, Roastery, R&D, Wholesale, and SSS for accurate and timely EDM content.
  • Track email performance (open rate, CTR, revenue attribution, segment trends) and optimize based on insights.

• Social Media Management
  • Lead content planning and build a cohesive content calendar for Yardstick Coffee and SSS.
  • Manage end-to-end posting, engagement, and basic community moderation.
  • Ensure content meets brand standards and supports growth goals (traffic, conversions, subscriptions).
  • Coordinate asset creation: photography, videography, design, and in-store content.
  • Improve tone, targeting, and content formats to increase engagement and customer acquisition.
    
    
• Paid Ads Coordination
  • If certain skills are not available in-house, liaise with external agencies to launch and optimize paid campaigns for Meta and Google.
  • Provide the agency with briefs, creative assets, product information, and business goals.
  • Review paid performance reports regularly and flag improvements to align with growth targets.
    
    
• Creative Support
  • Use Canva to create simple banners, social posts, announcement graphics, and email visuals.
  • Maintain and organize photo, video, and design asset libraries for reuse.
  • Support the production of content for campaigns, launches, and events.
    
    
• Analytics & Reporting
  • Produce weekly and monthly reports covering social, email, e-commerce, and paid performance.
    
  • Maintain dashboards that track key KPIs: traffic, CAC, conversion, revenue, subscriptions, list growth, and more.
    
  • Present insights and recommended actions clearly to leadership and cross-functional teams.
    
    

Ideal Candidates:

• 2–5 years experience in digital marketing, ideally in e-commerce, lifestyle, or F&B.
  
• Comfortable with Klaviyo, Shopify, Facebook Business Manager, Meta Ads, Google Ads.
  
• Strong grasp of Instagram, Facebook, TikTok, and emerging platforms.
• Basic graphic design skills using Canva.
  
• Strong written English; Tagalog a bonus.
• Organized, proactive, solution-oriented, and able to work autonomously.
  
• Comfortable using AI tools for productivity and content.
  
• Growth mindset, experimentation mindset, and ownership mentality.

Please send your CV and portfolio to people@yardstickcoffee.com