La Marzocco Local Recap



It's not everyday that we are able to make great coffee and engage the community alongside our industry peers. The inaugural La Marzocco Local event in Manila was hosted by Cartel Deli in Salcedo Village. It featured coffees from Melbourne-based Seven Seeds and Manila-based, Yardstick Coffee! Josh Wilson, Head Bar Manager of Seven Seeds, was pulling shots behind the white FB80, serving their Golden Gate Espresso Blend and Yardstick's Golden Ticket. It was a duo of Golden blends indeed!

Apart from that, guests were treated to some avocado toast to stay true to the day's Melbourne-inspired theme. Josh gave an extra treat by showing his latte art skills on the La Marzocco Linea Mini on display!

It was a great day and we cannot be more grateful for everyone that came by. We promise, this will not be the last!

Check out the video recap and photos below! 

January 17, 2018 by Andre Chanco

18 Predictions for 2018

Let's all welcome 2018 with open arms. Some folks gave feedback that our journal entry yesterday was too serious to end the year so we're making this list of predictions lighthearted and fun, kinda. Some might happen and most will probably fall flat on their face. Let's see how the year goes. Without further ado, here's eighteen of our predictions for Specialty Coffee in 2018:

  1. Roasters and manufactures will show more interest in the home brewer market.
  2. There will be lesser of this scenario happening - baristas leaving companies 'to do their own thing.'
  3. Three new international coffee players will land in the shores of Manila.
  4. Japan's coffee scene will slowly infiltrate or influence other markets the way Melbourne's cafe model did.
  5. Local demand for non-dairy alternatives will see a spike. Expect to top-up your already expensive flat white with another P20-P30.
  6. We will see a dip in consumer interest in Nitro Coffee, but an increase in Nitro (fill in the blank).
  7. Asia will take back the crown for the World's best barista.
  8. The World Barista Champion will win using a Geisha, despite everyone's resistance to compete with the said varietal.
  9. Specialty coffee made at home will be simpler, fuss-free. How? Let's wait and see.
  10. Another acquisition or merger will shock the Specialty Coffee world.
  11. Tasting notes on coffee bags will sound less like poetry or maybe even disappear.
  12. The Cebu scene will see interesting developments in Specialty Coffee but still with a price ceiling that consumers are willing to pay.
  13. Ordering coffee from different parts of the world will be come increasingly cheaper and more accessible.
  14. The first winner of the Philippine Coffee in Good Spirits Championship will come from a non-coffee focused company.
  15. Specialty Coffee bars and cafes to incorporate more syrups and whipped cream into their menu.
  16. The Barista Hustle education platform will grab some market share from other coffee certification programs and masterclasses by coffee experts/consultants.
  17. Scales will start to disappear from the bar counter and proprietors will start investing in weight-based machines and grinders.
  18. Enamel pins will become part of every coffee company's merchandise inventory.

Fin.

January 01, 2018 by Andre Chanco

Three Thoughts About 2017

It's that time of the year again when everyone reflects about the highs and the lows of the twelve months that just flew by. Mostly, 2017 has been kind to us but there were also some brick walls that we had to climb over. Here are three thoughts and observations from this year:

1. Next-Gen Coffee Professionals

Looking at the local landscape with several coffee businesses opening up, everyone had to step up as well as develop talent to remain competitive. Companies had to structure a clear and defined career path for baristas, else this would lead to stagnation or higher churn rates. Local wages for baristas will not be able to compete with the likes of the Middle East or Singapore, thus making it imperative for business owners to think creatively to retain high performers. The next generation of coffee professionals are hungry and ambitious and it is up to leadership to pave the way for them. Success is succession.

2. Locally-Grown Coffee

The Philippines has always been proud of the coffee that it has produced and rightly so. Though local coffees have not made it to our inventory, we have seen and tasted the quality improve over the past four years. Efforts are being made in the public and private sectors, though fragmented. Filipino coffees are being recognized overseas and awards are being given but we think it has yet to reach that tipping point. Looking at what has happened in the region with coffees from Chiang Mai, Yunnan and Myanmar, we continue to wonder what is needed for that breakthrough. There will always be political challenges and economic dilemmas. With are not experts in this field and with a formula so complicated, national pride can only get us so far.

3. Slow and Steady Rise of Quality

A jump in quality does not happen overnight and that is something we have to constantly remind ourselves. One of our coffee peers did mention that specialty coffee has passed its cool/trendy phase and it's now slowly finding its bearings within the developing landscape of the Philippines. We agree. It is encouraging to see better coffee equipment in local chains and mainstream establishments like hotels and flagship restaurants. Coffee drinkers are now comparing local roasts with international counterparts. Conversations between hospitality peers have gone beyond 'art' and now focus on extraction, origin and operational requirements. Quality is indeed a group effort and we all just need to find our place to be able to effectively contribute in our common goal.

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Thank you to everyone who made 2017 possible. We are truly grateful and we cannot wait to show you what's in store next year. Coffee cheers!

December 31, 2017 by Yardstick Admin

Last Minute Holiday Shopping

It's that time of the year again. Some of us have gone shopping weeks ago to beat the traffic and the crowded malls. But most of us are probably running around town this week, scrambling for that last minute holiday shopping. So here's a round up for easy, quick gifts for your loved ones.

1. 250g Whole Bean Coffee

A couple of years back, it was quite a challenge to find good coffee whole bean options around town which are freshly roasted. Today, there are a number of roasters doing a great job offerings freshly roasted coffees. We recently launched our holiday blend called Be Good, and it's been ace. It tastes great with milk but also just black. If that's not your thing, then our flagship Legazpi always does wonders.

2. KeepCup Brew

Keep Cups are on the our favorite accessories because not only to they look pretty, they hold up the coffees pretty well. We recently stocked up on the glass version of this reusable cup and they come in several colors. You'd probably find one for everyone in your family. The colors are all here for you to see and we probably have them for you to purchase here. We only stock the 8oz. size.

3. Grounded Pleasure Chocolates

We've been serving these chocolates from day one and we love them like we do our coffee. Not only are they dairy and gluten free, they are super tasty. You can make hot chocolates with them and also mochas by adding a shot of espresso. The chocolates come in pretty 200g boxes and in the following flavors -- African Red, Noir, Cinnamon Spice, French Mint and Sicilian Orange! Shop here.

If gifting something bigger, you can always check out our Christmas bundles which are a steal!

Don't forget our to use the promo code BEHAPPY2017 for free nationwide shipping above P2000.

December 17, 2017 by Andre Chanco

Where are all the Black Friday deals?

Looking around online, we cannot seem to find much Black Friday-related deals here in the Philippines. Such discounts are worth considering especially when ordering stuff from Amazon or coffee gear from Espresso Parts.

To encourage others to start their own Black Friday specials, we came up with mouthwatering deals for you to start your Christmas shopping. Here are three of our Black Friday deals to make Christmas smell more like coffee:

Rocket Espresso from Milan is highly regarded for their single-group machines. One of their latest and most popular products is the Appartamento, specially designed for your apartment or home as the name suggests. It has a compact profile to fit any kitchen counter and it is capable of producing cafe-level flat whites.

The Appartamento is currently on sale at ₱80,000.00, saving you a good ₱19,500.

The Specialty Coffee Association recently updated their curriculum and modules after the unification. This Foundation course is designed for interested folks who want to learn how to make basic espresso. In a day, you get to learn how to pull great espressos and make cappuccinos.

Sign yourself up with a friend and learn how to make coffee. The certification course is now ₱20,500 for two pax, instead of ₱31,600.

Golden Ticket is one of our best-selling blends because of it really reminds us of Snickers bars and lava cakes. If you have an automatic coffee machine or manual dripper at home, this is the perfect choice for you.

Serve great tasting coffees over the holidays with our Golden Ticket blend. You get to purchase 3 kilos at ₱4,500, with ₱1,800 in savings.

You can see all of our Black Friday specials hereThese deals are only available until November 27.

November 22, 2017 by Yardstick Admin

Seoul Searching: Five Things We Learnt (+ Recap Video)

It's not always that we get an opportunity to travel and experience new things as a team. It's not always that massive coffee events happen in the region. When the idea of traveling to Seoul for the Cafe Show 2017 and the World Barista Championships 2017 occurred, we quickly jumped on it.

Here are our five take-aways from our recent #YSeoulSearching trip.

  • You can be small and beautiful at the same time.

Walking around Seoul visiting so many different cafes left us so much more inspired and amazed. There were big warehouse-like spaces such as Cafe OnionBean Brothers and Anthracite Coffee Roasters which kept our fingers on our shutter buttons. What stuck with us long after each visit were the more intimate outfits like Center Coffee and General Post Office x Dukes Coffee. Not only were the coffees exceptional, there was just something more beautifully human about those two.

  • The Filipino coffee community can do wonders.

With our powers combined, we can all achieve to do better. When our national barista champion Silvester 'Sly' Samonte shared his routine, we were all there to cheer him on. As we roamed around the city, we went in packs rather than by ourselves. If we continue to show this level of camaraderie back at home, the local specialty coffee industry will thrive in the years to come.

  • Competition is definitely healthy.

World Barista and AeroPress tournaments aside, the level of competition in Seoul is at its highest. And we are referring to the number of coffee roasters, cafes & retailers trying to get their product out there. The reason why the Cafe Show in Seoul is the benchmark trade event in the world for Specialty Coffee is because of all the innovation and disruption that happens due to everyone's dedication to do their best, in and out of the trade show halls.

  • Coffee connects.

Everyone's usually too busy doing work and we normally just touch base with coffee folks over social media or email. So it was great catching up with the humble gentlemen of Rocket Espresso, the passionate personalities behind La Marzocco, and finally meeting the effortlessly cool Jessica Godfrey of ACME & Co after all these years. As we zigzagged across the city, we also managed to form newfound relationships, which in the coffee world is absolutely priceless.

  • The learning never stops.

We were fortunate to have gotten the opportunity to attend the World Coffee Leaders Forum which addressed the future of Specialty Coffee a.k.a. "INDUSTRY 4.0" through various speakers such as Maxwell Colonna-Dashwood of Colonna Coffee and the dialogue between Blue Bottle Coffee C.E.O. Bryan Meehan and Director of Training Michael Philips. Their insights into the future of our industry are definitely worth paying close attention to.

Here's a quick recap video of our trip:

November 16, 2017 by Yardstick Admin

Impress Your Friends With Weekend Brunch

 

After a long work week or a late night out, nothing beats a slow and steady weekend brunch with family and friends. Whip up a mean scrambled eggs and toast or some tapsilog while you ponder upon the week that passed. No brunch is complete without coffee so impress your guests with your own homemade concoctions. 

Cafe-level Flat White

What separates a good flat white from the rest is perfectly textured milk poured over some espresso. The powerful steam wand of an espresso machine allows you to heat up the milk while you produce this velvety microfoam. We promise you, your guests will gulp down your flat white because it will be as good or even better than their favorite coffee joint.

Iced Americanos

Believe it or not, the Americano is one of the simplest beverages to make but it is also often poorly prepared. Home espresso machines allows you to control the deliciousness of your coffee. Adjust the temperature or the extraction time and you’ve won half the battle. Just pull a double shot espresso and tip it over a glass full of ice cold water. Easy peasy.

Coffees Made In a Jiffy 

Once your espresso machine and grinder are both setup, making and serving coffee has never been this fast. If you’re hosting a big group at home, you’ll be able to serve everyone’s coffee in the shortest time possible. Espresso machines pack a lot of power and if you have a double-boiler machine, you can even multitask for your cappuccinos and lattes. 

Level up your brunch cred with better tasting coffee. Automatic machines do a decent job but nothing tops a semi-auto machine like the Rocket Appartamento. Not only does it make delicious coffee, it also fits perfectly on top of your kitchen counter. It's time to bid farewell to mediocre brunch, and say hello to well-caffeinated weekends!

October 21, 2017 by Yardstick Admin

Spill the Beans: Ettore Scagliola of La Marzocco talks Handmade

Last March, the inaugural Spill the Beans session covered the topic 'Handmade'. Four very experienced speakers from various fields took the floor to share their thoughts and answered questions from the audience. We were very fortunate to have Ettore Scagliola, After Sales Specialist of La Marzocco, in town to share more about the brand and what he does.

Below is Ettore's take on 'Handmade'. The full recap can be read here.

Our next Spill the Beans session will be held on Oct. 7 in Acceler8 and we're talking about Design Thinking with four esteemed guests. Get your tickets now via this link.

We're happily and proudly hosting the Spill the Beans events with PURVEYR.

September 22, 2017 by Yardstick Admin

Three Reasons Why To Join The Circle

Months in the making, we are finally ready to launch The Circle, our coffee subscription program. We waited for a couple of years to launch The Circle and we feel that the Philippines is ready for a Specialty Coffee subscription service.

Here are three reasons why you should join The Circle:

  • Free Yourself

We are very happy to locate ourselves and roast out of Makati but the Philippines is huge and for those in Manila, traffic can be a pain. With The Circle, we will deliver the coffee straight to your door step every month. Focus on what you need to do and we'll roast the coffees fresh and send them over. The icing on the cake is that you get to save money by subscribing to any of the available plans.

  • Secret Stash Coffees

All the coffees available for The Circle will be our current in-season single origin coffees and our flagship espresso blends. For our Premium and Plus subscribers of The Circle, you get first dibs on our Secret Stash Coffees which ship in once or twice a year. In most cases, we keep them to ourselves but now you get to brew them at home too! These won't be your run of the mill coffees but they're definitely tasty and most likely we found them in the wild.

  • A Plan For Everyone

Coffee is very subjective and we all have our own preferences. Some enjoy variety while some enjoy drinking the same coffee in the morning. Ranging from three to twelve months, we have several plans for The Circle that will suit your coffee-drinking needs. For someone looking for more flexibility, we also got you covered with the Flex subscription plan. This one is recurring, cancel-anytime and most importantly, flexible.

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For early-bird subscribers from Sept. 1 - Sept. 30, the first 50 get an extra 100g of a Secret Stash coffee from Panama. Here's a clue: it's from a famous estate and we specifically chose the Pacamara for this one.

Join The Circle now by clicking here.

September 01, 2017 by Yardstick Admin

Web Store: A Small Yet Significant Facelift

It's been a year since we launched our online store, and we are very grateful to everyone who has supported our efforts. Some news — our web shop just went through a wee bit of a facelift, so here's the rundown:

  • SHOP

This section features what's currently available from our roasting team, to the latest merchandise we have for sale. You can order our coffees and have them delivered in either whole bean or pre-ground (if you do not currently have a grinder) formats. For home brewers, you can now enjoy free shipping by purchasing at least three bags. Under Merch, we curate our favorite coffee paraphernalia. If your loved ones have a soft spot for coffee, we also have some Gift Cards for them to enjoy.

  • EDUCATION

A big portion of our day is spent "teaching" — be it inside a classroom or a client's café. Here, you can book a slot for our upcoming Lifestyle Workshops. These are suitable for home brewers, coffee enthusiasts, and maybe even your folks (we're serious!). For anyone planning to scratch that coffee itch, our Professional Workshops will either inspire you or give you a sense check if this is truly your calling. If you just want to taste coffees like we do, be sure to sign up to our free monthly Public Cuppings! We won't disappoint!

  • WHOLESALE

If we're not teaching, we're most likely roasting coffee, delivering them to clients, or servicing coffee machines in the field. This section provides a brief overview of why Yardstick exists in the first place. Whether you are planning to set up a shop or gain some ideas on how to improve your current coffee program, look no further. Don't be shy, let us know how we can help you. 

  • JOURNAL

This is the newest component of the web shop — our blog. It is through this space that we express our thoughts and ideas in bite-sized, easy-to-digest proportions. In most cases, these entries are meant to inform, but we do hope to inspire you once in a while.

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We're also excited to announce something new tomorrow! But in the meantime, do sign up to our newsletter by clicking here.

August 31, 2017 by Yardstick Admin
Tags: Updates